Executive Search, Product & Engineering
The Product and Engineering leaders who will define your next stage of growth.
Asuta Search is a boutique executive search firm working exclusively with investor-backed B2B technology businesses across the UK, Europe, and North America. We search for Chief Product Officers, Chief Technology Officers, and the VPs and Heads who sit alongside them.
- Experience
- 25 years in search
- First VP Product search
- 2008
- Focus
- Product & Engineering only
What We Search For
Senior leaders, investor-backed B2B tech
We work exclusively with investor-backed B2B technology businesses, searching for the senior Product and Engineering leaders who will define what the business builds next.
Product
- Chief Product Officer
- VP Product
- Head of Product
Engineering
- Chief Technology Officer
- VP Engineering
- Head of Engineering
Track Record
Clients we have successfully worked with
A selection of the investor-backed technology businesses we have partnered with on product and engineering leadership hires.
How We Work
Narrow focus, full attention
Focus
Product and Engineering. Nothing else.
That focus means fewer searches at any one time, and full attention on each one.
Judgment
Capability, not credentials.
A polished track record tells you where someone has been. It rarely tells you what they actually did when it mattered, the decisions they made, the teams they built, the problems they solved when there was no playbook to follow.
We look past the logos and job titles to the substance underneath, including whether someone is genuinely operating with AI, not just claiming fluency with it. What someone has actually built, led, and delivered matters more to us than the shape of their background.
That means asking harder questions, testing for real depth rather than accepting a good story at face value, and being honest when a candidate looks right on paper but hasn't done the thing you actually need done.
The Partner
Who's behind Asuta
Grant Hayward
Founding Partner
We bring 25 years' experience placing product and engineering leaders into investor-backed technology businesses. We partner with growth-focused B2B companies to build teams that accelerate value creation. Our grounding in B2B technology and investor ownership helps us identify leaders who can scale through moments like international expansion, product-led growth, and exit readiness.
Having completed our first VP Product search in 2008, we have built an extensive network spanning proven leaders and a new generation of AI-first product talent, from first-line hires through to those scaling larger teams. We have supported VC and PE investors across the UK, Europe, and North America, consistently delivering leaders who perform in competitive markets. Our approach draws on two decades of watching who actually succeeds after the offer is signed, not just who interviews well.
Tell us about the role you can't afford to get wrong.
A few lines is plenty. We reply personally, usually the same working day.